Multi-site staffing & kiosk operations for Haribo

PME recruited, trained, and managed sales reps and kiosks for Haribo across Riyadh Season, including Beast Land and Riyadh Zoo. Turnkey ops with daily reports.
Our Client
Haribo
Industry
Food & Beverage
Our Role
Talent & Staffing
Delivery Date
Nov 2025

From pop-up to performance: one crew, many locations

Haribo needed reliable, cheerful retail presence across high-traffic Riyadh Season venues. PME delivered a turnkey field operation:

  • People: bilingual sales reps hired, trained, and rostered with clear SOPs, service scripts, and merchandising standards.
  • Places: kiosks built, branded, and maintained; daily open/close checklists, float control, and hygiene protocols.
  • Process: shift scheduling, mystery shopper checks, replenishment runs, and on-site supervisors for coaching and compliance.
  • Proof: daily attendance, sales, and incident logs consolidated into a simple dashboard for client review.
  • Result: consistent brand experience and steady sell-through - rain or rush.

Objective

Create a dependable, scalable sales presence that converts footfall into purchases while protecting brand standards across multiple venues and weeks.

Audience

Families and young visitors at Riyadh Season locations - guided from passerby to kiosk interaction to purchase through friendly reps and tidy displays.

Constraints

High variability in crowds, weather, and staffing across sites; required resilient scheduling, rapid replenishment, and constant supervisor presence.

Results

Consistent uptime, visible service quality, and stronger daily sell-through; fewer operational incidents and faster client decisions via clear reports.

From idea to impact

Key moments, assets, and details that made this project land.

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