Brand identity & strategy for Thuraya Gate

We created Thuraya Gate’s brand strategy and identity - trust and progress - with a refined logo and palette built for real estate and construction in KSA.
Our Client
Thuraya Gate
Industry
Real Estate & Construction
Our Role
Brand Development
Delivery Date
Jul 2025

A modern Saudi real estate mark with momentum

Thuraya Gate builds with precision and long-term vision. We translated that promise into a brand system that feels confident in Arabic and English, across site hoardings, investor decks, and sales collateral.

  • Strategy: market positioning, proof pillars, and a tone that blends engineering rigor with hospitality.
  • Identity: a clean wordmark/lockup and geometry that nods to real estate, gateways and plots; typography pairs a modern Arabic with an international sans.
  • Palette: deep navy, heritage burgundy, and warm sandstone for trust, legacy, and growth.
  • Toolkit: guidelines, icon set, signage mockups, and templates for proposals and site updates.

Objective

Define a distinct market position and build a premium identity that signals credibility to investors, partners, and buyers across KSA.

Audience

Developers, contractors, and end buyers - moving from first impression to qualified conversations via decks, site signage, and web.

Constraints

Balancing real-estate gravitas with construction agility, while ensuring bilingual legibility and scalability across tough on-site applications.

Results

A cohesive brand system that sharpened sales collateral, accelerated proposal turnarounds, and improved credibility in investor and partner meetings.

From idea to impact

Key moments, assets, and details that made this project land.

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