Identity, strategy & website for ALC Dental
From first impression to first appointment
ALC Dental needed a modern, trustworthy brand to serve Uccle’s local and expatriate community. We shaped a strategy and identity system that balances clinical rigor with warmth: a minimalist tooth mark, a refined serif–sans pairing, and a calming green palette. The tone-of-voice emphasizes clarity, reassurance, and innovation, carried into social templates and a fast, multilingual website. The result is a coherent journey - logo to lobby to landing page - that makes booking care feel effortless.
"PME helped us build ALC Dental’s brand from the ground up - creating our logo and visual identity, developing a website, and improving our Google visibility, which quickly led to compliments from patients and new bookings from people who found us online. Their project management was excellent; they always delivered on time, responded quickly to our needs, and Floris in particular was very available, supportive, and full of good advice and positive energy, so we’re extremely satisfied and would gladly recommend them."
From idea to impact
Key moments, assets, and details that made this project land.
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