Brand identity & strategy for Axemed
We built Axemed’s brand strategy and identity - clinical, modern, and trustworthy - and are rolling into web and social to drive B2B demand across KSA and EU.
Clinical precision, commercial clarity
Axemed distributes medical and dental products; the brand needed to signal reliability without feeling consumer. We anchored strategy on three pillars - Precision · Availability · Support - and translated them into a minimal, technical identity.
- Logo: an abstract “X” with a dot forming a subtle human figure - movement and care within a geometric, engineering feel. A wide, clean “AXEMED” wordmark communicates stability and B2B confidence.
- Palette: Deep Charcoal Blue and Midnight Graphite provide serious structure; Pure White keeps it clinical; Axemed Teal Grey (#7C9393) carries the brand; Near-Black Blue supports high-contrast UI and typography.
- System: button, icon, and layout rules designed for dashboards, datasheets, and catalogs; a calm, factual voice that travels across Arabic/English channels.
Next, we’re extending the system to a fast, conversion-ready website and always-on social that showcases products, education, and partner stories.
From idea to impact
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